On Demand

Something struck me last night when I was flicking through the channels on TV. The Gadget Show was about to start on Five and the continuity guy said “now all new gadget show”. I’ve heard the words ‘all new’ used on Sky channels before when they announce shows, but never on a terrestrial channel. I’ve not regularly watched TV in ages so maybe they’re all at it now, but it got me thinking about the state of television in general. Programs are repeated so often, on different channels and on different formats, that we have to be reminded when it’s actually an episode that’s not been on before.